CECIP- Center for the Creation of Popular Image

CECIP’s Mission is to produce information and to create methodologies that contribute to strengthen citizenship and to influence public policies that promote  Human Rights and Sustainability , focusing on Education, Health, Environment and Culture.
This Mission is carried out by working in dialogue-based partnerships, with educators in schools, Government agencies, Ministries, Foundations and NGOs, both in Brazil and abroad. We define dialogue, with Paulo Freire, as “a horizontal relationship between  A and B, that nourishes itself from love, humbleness, faith and trust”. That means partners listening to each other, building and sharing knowledge. This means  investing in popular  Education and Communication processes, disseminating information on civil rights and stimulating Brazilian  educators, youths and community leaders to use these informations as tools to transform their realities. 

Fields of work
1 - Training: Support to schools and Training of Change Agents
Cecip organizes training workshops and seminars addressed to youngsters, teachers, school leaders and other social agents, preparing them to use the toolkits and other instruments, such as ICT to implement the changes they want to see in their own environment, in order to make it more just and sustainable.

2 - Coordination of OI KABUM!, a School of Art, Technology and Citizenship for public school youths
CECIP manages OI Kabum- School of Art, Citizenship and Technology for youngsters of public schools, where they are trained on ICT technologies and receive relevant information that provides them a vision of their role as social agents and allows them to enter the work market. The School of Art and Technology OI KABUM! Is part of a network of similar institutions in four Brazilian States, sponsored by OI Futuro Institute.

3 - Social Mobilization and Public Interest Campaigns
CECIP creates and implements relevant campaigns on key subjects of Brazilian reality, articulating mass media and teaching in schools. Some experiences that were carried out are the campaign against racism and the campaign against domestic violence.  CECIP has also disseminated in aa creative way informations on Solidary Economy, on Food Security and on the dangers of self-administered medicines, promoted by Ministries of Education, Culture, Health and Work and Employment.  

4 - Production of manuals, books and videos focusing Education, Human Rights and Sustainability
CECIP creates educational toolkits (manuals, books, videos) in a  participative way, involving experts, researchers, communicators and the people who will use the products. This methodology results in creating educational toolkits that respond to theoretical and practical demands.   

5 - Production of  documentaries and feature films
CECIP produces documentaries and feature films that contribute to a better understanding of Brazilian reality. The quality of these co-productions with foreign televisions ( BBC, Channel4, Canal+, ARTE and ZDF) and national ones has been recognized, giving over 80 awards to CECIP.

Number of Staff members
CECIP has a permanent team of 54 profession involved in its various ongoing projects. New, projects may demand hiring more people, for the specific task to be accomplished.

Names of project involved staff members
Executive Director- Claudius Ceccon
Administratve Director- Dinah P. Frotté
Project’s Coordinator/ Culture of Peace Coordinator  - Monica Mumme
Communication’s Coordinator- Noni Ostrower
Finantial Coordination – Elcimar Oliveira
Global Curriculum Project’s National Coordinator- Madza Ednir

First  Partners in this Project Implementation

• S. Paulo State Department of Education -  CENP – Coordination of Studies and Pedagogical Norms: Prof Valeria Dias, Coordinator; Prof. Cecilia Travaim, Assistant
• S. Paulo’s Municipality Department of Education:  Prof. Celia Falotico, Vice Secretary of Education
• Politeia Institute ( member of Democratic Schools International Network) Dr. Helena Singer

Other projects
1.     Justice and Education: CECIP works with Educational and Educative Systems in the implementation of a culture of dialogue and peace in schools.The goal of this project is to implement  non-punitive ways to solve conflicts in schools , communities and in Juvenile Courts . It happens in the S. Paulo municipalities of S.Caetano do Sul , Heliopolis, Guarulhos  and S.Jose dos Campos, in partnership with Judges who are introducing   Restorative Justice in Brazil since 2005.

2.     Direct Connection with the Future – made in partnership with Nextel Institute, it is a course for 40 students from public schools, who receive intial training to  work in telemarketing, focusing entrepreneur habilities as well citizenship and personal development.

Point  of Culture-With the Megapixel Project, that learns youths to produce videos with digital cameras, CECIP participates in a vast network of institutions and organizations that develop projects aiming at strengthening the majority of Brazilian population's citizenship and access to cultural assets they are entitled

The Children’s Cultural Center, situated in the Morro dos Macacos favela, in Rio de Janeiro, was inaugurated in 2006, as  a result of a partnership  between  CECIP, CEACA, a favela’s community Center, And  Dutch Foundation  Bernard van Leer, Who supported financially the project. Other foundations, enterprises and Institutes joined in, contributing to build and maintain the Center in its first three years. The helicoidal staircase tower that gives access to the Center looks like a castle, where children 4 to 11 yo  from Morro dos Macacos slum meet educators that are there to allow them to play during off-school time. There are activities in different spaces, like a toyroom, a room for watching DVDs, for creating art, or playing music, or dancing, reading, acting, and developing computer and foreign language skills. The children are stimulated by facilitators prepared by CECIP team to make decisions with autonomy and to take responsibility for the decisions, both individual and collective, that they take, as protagonists, in a learning process that opens up new perspectives for their lives.